think
BUILD
SERVE

Transforming ordinary places into compelling spaces. From trade show booths to pop-up shops, we create brand affinity through spatial design.

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Unleashing
Brand
Power

Unlike many apparel trade shows that want exhibitors’ to conform, the Chicago Collective has harnessed brand power by encouraging individual expression. Each show is an extraordinary experience that excites and amazes. Our job is to ideate ways with exhibitors on ways to communicate their message, and then to execute it to their exacting standards. Like mimicking a speakeasy through graphics on an elevator door.

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“Jollybrowne has helped us achieve our goals. Their creativity has elevated the visual appearance of our floor, and brought excitement to our show. They’ve made the experience for the exhibitor remarkable, and that has contributed to making the Chicago Collective the best menswear show in the country.”

— Monique Kielar | Vice-President for Marketing | Merchandise Mart Chicago

Changing
Mindset

Convincing buyers a luxury tee-shirt was a sartorial necessity needed refashioning expectations. To expand horizons we upended conventional thought about trade show booths to reinforce Left Coast Tee’s creative chops while raising curiosity about its interpretation of an iconic product.

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“We really appreciate your team’s work and its focus on creating a strong partnership. You have helped improve our brand, and bring back some inspiration to us, and our customers.”

— Gary Wasserman | Chief Creative Officer | Left Coast Tee

KEEPING
IT
REAL

When you visit the Lee Allison Company’s loft, you’re immediately immersed in a space that is best defined as somewhere between steam punk and old-world luxury. The cool factor excites you to a level that you say to yourself that you’ve got to buy something. To evoke that emotion in buyers and tell them what makes Lee Allison’s accessories so appealing, we took the eclectic, quirky, bohemian chic sensibility of the loft on the road.

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“It’s one thing to think of ideas, but it takes much more to make it happen. Jollybrowne brought our ideas to life. They made it easy and simple even for someone who is local.”

— Lee Allison | President | The Lee Allison Co.

Using
Your
Assets

Bogner is a European brand steeped in ski. Not surprisingly Willy Bogner, whose father established the company, is a world-class skier like his father. But to our amazement, he’s also an accomplished cameraman. Once we learned that he had filmed some of the ski footage for the Bond movies, we had to find a way to highlight this as part of their brand story. Viola! We designed and built a custom video monitor surround with a cut-out in the shape of ski googles. The brand’s video content was already an attraction. The stage drew attention to it from far and wide.

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“I heard all positive remarks on the booth! Everyone thought it looked amazing, so thank you to you and your team for your creativity and hard work.”

— Senja Kling | Marketing Manager | Bogner U.S.A.

Investing
In Smart
Design

David Donahue knows the power of presentation. Their New York showroom is handsome and designed to function. Large surfaces to show product. Well-organized and accessible drawers for samples and swatches. Modular furniture that can be repurposed as needed. Our brief was to bring this distinction and effectiveness to their booth while adding efficiency and durability needed for furniture that’s always on the go. From fabrication to booth production to warehousing, our white-glove service allows the David Donahue team to focus on building relationships versus building fixtures.