FINDING
SHELF SPACE

Left Coast Tee is a luxury sportswear brand focused on pushing American style and comfort. Their core specialty started with the idea of elevating the most basic item in a man’s wardrobe, the tee-shirt. Using the finest knit fabrics in an array of hues, their tees have the type of design details and craftsmanship that are appreciated by the most discerning consumers. Paired with a well-worn pair of jeans and a bespoke cashmere blazer, the look redefined dress casual.

The challenge for Left Coast Tee was finding creative ways to keep the humble tee-shirt top of mind at retail stores and with consumers. For growth, it couldn’t be relegated to an after-thought being challenged by also-rans.

We relied on an axiom that has served us well. To go far, go together. The path forward was doubling-down on partnership with retail customers and like-minded brands. First we created special packaging for their iconic tee-shirt that helped it standout in stores. You gotta get noticed if you’re going to get purchased, right? Then we connected Left Coast Tee with like-minded brands, with who we also were working with, to collaborate on a collection that would expose each of the brands to more customers. Voila! A series of beautifully designed shirts, sweaters, jackets and accessories co-branded with Left Coast Tee that all complement their iconic tee-shirt.

Most importantly, we created the lifestyle marketing content and created the show spaces for each of the brands in the Collab helping grow their footprint within retail stores.