MAKING
NEW FANS

Tailgating before a college football game. It’s an all-American experience. Thousands of enthusiastic fans packed between cars playing bags while putting down burgers, brats, dawgs, chili and beer. What’s the perfect dessert to send them into the stadium roaring to go? S’mores, baby, S’mores. Especially after you realize how many folks had never had one before.

If you’re Hershey’s, why not send a team of custom made bike wagons into fray of delirious fans and have them all screaming for S’mores. Gimme a ‘S’, gimme a ‘M’…what’s it spell? Brand love!

We managed the multi-state 3-month tour moving equipment between stops at places like Penn State’s Beaver Stadium and Texas’ Memorial Stadium. At each place training, exciting and managing a new group of brand ambassadors to spread joy only found in the middle of an ooey-gooey snack. Gimme some more!